For getting the most out of your AI co-pilot across design, strategy, writing, and visual work. With a little personality, of course.

01 — Set It Up Right

The golden rule: tell it what you actually want.

• Context — What is this for? Who’s reading it? Where will it live?
• Format — Web section? Pitch deck? Scrappy prototype?
• Tone — Strategic? Poetic? Bold? Soft and sincere?
• Purpose — What should it do (or make someone feel)?

Prompt Template:

“Write homepage intro copy for my portfolio. Audience is design recruiters. Tone is confident and warm. Format: 2 short paragraphs and 3 section preview links.”

Pro tip: If you’re vague, the output will be too.

02 — Writing Prompts That Lead to GREAT SUCCESS!

Do:

• Tell AI what not to say (e.g. "avoid sounding like a pitch deck,” or “don’t be agreeable with me”)
• Give tone examples ("Make this sound like my About page, but a bit warmer")
• Ask for rewrites with a twist ("Add rhythm. It feels flat.")
• Push for rhythm and flow
• Eliminate em-dashes

Don’t: